Higher Education Student Success

Improve Enrollment. Increase Retention. Graduate Students with Direction.

The AI-powered student success platform built around the world-renowned MAPP® Assessment connects student motivation to best-fit majors, careers, skills and next steps—from recruitment through alumni success.

For community colleges, four-year universities, technical colleges, online institutions and graduate schools. See the student experience.

Major connectedMotivation to opportunity
STUDENT SUCCESS DASHBOARD
ASSample College StudentYear 2 · Major & career plan
Top motivational themeCreative problem solving

Motivated by developing original solutions, communicating ideas and seeing tangible progress.

Best-fit career pathsMatch
UX Designer92%
Market Research Analyst89%
Product Manager86%
Lifecycle guidanceRecruit to lifelong growth
12.5M+people assisted worldwide
165+countries reached
Since 1995career assessment experience
40,000careers in the matching ecosystem

What is the Assessment.com Higher Education Platform?

Assessment.com is an AI-powered student success platform for colleges and universities. It combines the MAPP motivational career assessment with major matching, Career Explorer, educational pathways, advising tools, career readiness, customized assessment programs and institutional analytics.

The Problem and the Opportunity

The Challenges Facing Higher Education

Higher education is experiencing one of the most significant transformations in its history.

Institutions must compete for fewer traditional students while serving increasingly diverse learner populations that include adult learners, first-generation students, military veterans, career changers, transfer students and online learners.

Students need personalized, technology-enabled guidance throughout their college experience.

Students arrive asking:

Am I choosing the right major?
Will this degree lead to a meaningful career?
What if I change my mind?
Which careers fit my strengths?
What internships should I pursue?
How do I stand out to employers?
What skills do I need to develop?
Am I on the right educational path?

Institutions are serving more learner journeys

  • Adult learners
  • First-generation students
  • Military veterans
  • Career changers
  • Transfer students
  • Online learners

While accountable for more outcomes

  • Declining enrollment
  • Low first-year retention
  • Major switching
  • Student disengagement
  • Graduation delays
  • Career uncertainty
  • Employer readiness
  • Advising workloads
  • Student mental wellness
  • Outcome accountability

Traditional advising alone cannot scale to meet these expectations.

Technology should extend the reach of trusted professionals, make every conversation more informed and give students useful guidance between appointments.

Discuss Your Institution’s Goals →

The Assessment.com Difference

One Personalized Student Success Ecosystem

Assessment.com transforms traditional advising into a continuous, data-informed experience. Students receive connected guidance while advisors gain intelligent tools that help them support significantly more learners without sacrificing personalization.

World-Renowned MAPP® Assessment
AI Student Success Assistant
Career Explorer
Educational Pathways
College Major Matching
Assessment Marketplace
AI Assessment Builder
RoleMatch AI
Progress Tracking
Institution Analytics

One secure platform for the entire learner journey.
Connect assessment, AI, educational planning, career development, analytics and personalized coaching in one experience.

From Enrollment to Employment

Support Every Student Across the Entire Lifecycle

Every assessment, recommendation, AI conversation and educational pathway can build on the last, creating guidance that grows with the student.

1

Recruit

Career discovery before enrollment

2

Enroll

Major and pathway confidence

3

Engage

Goals, skills and action plans

4

Persist

Insight for timely support

5

Graduate

Career-ready development

6

Get Hired

Role fit and launch support

7

Grow

Alumni career development

Institutional Priorities

Improve Enrollment, Retention and Career Outcomes

01

Attract Better-Fit Students

Let prospective learners discover careers, majors, educational pathways and earning potential before they enroll—demonstrating your commitment to their future from the first interaction.

02

Increase Retention

Help students validate a major, explore alternatives before transferring, connect coursework to goals and regain direction before uncertainty becomes disengagement.

03

Prepare Career-Ready Graduates

Connect motivation to professional skills, internships, certifications, résumés, interviews, leadership development and an actionable career plan.

The World-Renowned MAPP® Assessment

Help Students Discover Their Potential, Passion & Purpose

For more than 30 years, MAPP has helped millions of people identify careers aligned with their natural motivations.

Unlike a personality test or a simple interest list, MAPP focuses on intrinsic motivation—what energizes a learner, where they may naturally thrive and what kinds of work may support long-term engagement.

Explore the MAPP® Assessment →
Motivational strengths
Ideal work environments
Career compatibility
Leadership potential
Communication preferences
Decision-making tendencies
Learning preferences
Personal strengths
Career satisfaction potential
Students move beyond asking“What degree should I choose?”“What kind of life and work will inspire me?”

AI Student Success Assistant

An Intelligent Partner for Every Student Success Professional

Advisors may support hundreds—or even thousands—of students. The AI assistant helps scale personalized preparation and follow-up while keeping professionals at the center.

Preview the AI Coaching Interface →

The AI Assistant can:

  • Summarize assessment results
  • Prepare advising agendas
  • Recommend majors
  • Suggest career pathways
  • Generate career action plans
  • Recommend internships
  • Generate practice interview assessments
  • Create practice situational judgment questions
  • Provide résumé review and improvement assistance
  • Suggest certifications
  • Recommend additional assessments
  • Build personalized development plans

AI supports advisors; it does not replace their professional judgment, relationships or institutional expertise.

One Connected Platform

Give Every Team the Right View of Student Success

Connect strategy to measurable student activity.

Build consistent programs across enrollment, advising, career services and alumni engagement.

Participation and completion
Pathway and major insights
Cohort progress
Outcome reporting

Interactive Student Experience

See How Insight Becomes an Academic and Career Plan

Choose a sample motivational profile to preview how MAPP can connect a learner to careers, programs, skills and next actions.

Select a sample profile

This illustration demonstrates the planning flow; it is not an assessment result.

Sample pathway for

Creative Builder

MotivationCreate original solutions

Values autonomy, visible progress and inventive work.

CareerUX Designer

Review work, salary, outlook and AI Risk Score.

MajorInteraction Design

Compare programs, costs and completion data.

ExperiencePortfolio internship

Connect skills to an applied learning opportunity.

Next StepBuild a sample project

Meet with an advisor and research three programs.

Personalized by Stage

Meet Learners Wherever They Enter the Journey

Recruit with purpose.

Offer self-discovery before enrollment and show how your institution connects education to meaningful careers.

MAPP career discovery
Major exploration
Personalized admissions engagement
Educational pathway comparison

Current, Decision-Useful Information

Connect Career Fit to Real Opportunity Data

Move beyond static occupational descriptions with current government data, real job listings, salary and outlook information, and an AI Risk Score for every career path.

DATA

Real-Time Government Data

Career and education exploration can draw on live and regularly updated public data sources.

O*NET
U.S. BLS
College Scorecard
  • Occupational responsibilities and skills
  • Education and credential requirements
  • College program, cost and outcome information
AI

AI Risk Score for Every Career Path

Help learners examine how AI may influence tasks, required skills and long-term planning—not as a prediction, but as another informed discussion point.

Illustrative career risk profile

Explore which activities may change and which human capabilities may become more valuable.

Explore the Career Library →

Assessment Marketplace & Builder

Build the Right Assessment Journey for Every Program

Use MAPP as the foundation, add specialized assessments and create institution-specific experiences without forcing every student into the same pathway.

Hundreds of Assessments

Build pathways by college, department, major, program or learner population.

  • Leadership
  • Emotional intelligence
  • Learning styles
  • Student engagement
  • College readiness
  • Career readiness
  • Time management
  • Communication
  • Wellness and resilience
  • Financial literacy
  • Professional skills
  • Day in the Life experiences
Explore the Assessment Marketplace →

AI Assessment Builder

Create assessments and surveys that support your institution’s own initiatives.

  • First-year experience
  • Orientation
  • Academic success
  • Major readiness
  • Internship readiness
  • Capstone programs
  • Alumni outcomes
  • Employer feedback
  • Course evaluations
  • Student satisfaction
  • Faculty development
  • Custom scoring
See Platform Capabilities →

Optional 24/7 AI Coaching

Give Learners and Professionals Help Between Appointments

Select the assessment and perspective to tailor explanations, prompts and suggested next steps.

Assistant settings

Optional AI guidance available 24/7

College Student view · MAPP Assessment

Suggested questions

Higher Education Use Cases

One Platform, Many Student Success Initiatives

ENR

Generate Enrollments with a Free “Not Sure What to Major In?” Career Assessment

Offer prospective students a useful, branded free career assessment before they apply. Assessment.com can match their motivations to promising careers, then map those career paths directly to the degrees, majors and programs offered by your institution.

Create interest earlier, demonstrate the value of your institution and give each prospective student a personalized reason to explore, apply and enroll.

Build Your Enrollment Assessment Funnel →
FYE

Orientation & First-Year Experience

Start with self-awareness, major confidence and a personalized success plan.

UND

Undeclared & Exploratory Students

Turn uncertainty into structured major and career exploration.

RET

Retention & Re-Engagement

Reconnect students to purpose and identify productive next conversations.

EXP

Internships & Experiential Learning

Connect career goals to relevant skills, experiences and preparation.

CAR

Career Services & Employability

Support résumé, interview, role fit, professional skills and launch plans.

ALT

Adult, Transfer & Military Learners

Recognize prior experience and align flexible pathways to new goals.

ONL

Online & Hybrid Students

Extend personalized guidance beyond campus and office hours.

ALM

Alumni Career Development

Provide continuing value through transitions, growth and lifelong learning.

OUT

Outcome Measurement

Track participation, exploration, progress and program-level insights.

Interactive Planning Tool

Estimate Advising Preparation Time

Model how much annual preparation time could be redirected when results, pathways and summaries are available in one place.

40%

Illustrative estimate only. Actual impact depends on workflows, adoption, configuration and program design.

Potential annual preparation time redirected

500

advisor hours per year

12.540-hour workweeks
1,250current prep hours

Implementation

Move from Pilot to Institution-Wide Student Success

1

Define

Align learner populations, institutional priorities, outcomes and ownership.

2

Configure

Select assessments, roles, pathways, branding, integrations and reporting.

3

Launch

Introduce the experience through recruitment, orientation, advising or career services.

4

Measure & Expand

Review participation, feedback and pathway activity, then extend proven workflows.

Platform Capabilities

Designed for Enterprise-Scale Higher Education

Student & Professional Portals

Student experiences plus advisor, faculty, career services and administrator views.

Progress & Analytics

Participation, pathway activity, cohort reporting and enterprise insights.

White Label & Integrations

Options for institution branding, APIs, LMS, SIS and connected workflows.

Multi-Language Support

Support learners across locations, programs and preferred languages.

Enterprise Security

Plan role access, data handling and security requirements with your implementation team.

Career Services & RoleMatch AI

Connect career match, employer fit, internship preparation and professional development.

Frequently Asked Questions

Higher Education Student Success Platform FAQs

Answers for enrollment leaders, student-success teams, academic advisors, career services and technology stakeholders.

What is the Assessment.com Colleges & Universities Platform?

Assessment.com is an AI-powered higher education student success platform that combines the MAPP motivational career assessment with major matching, Career Explorer, educational pathways, advising tools, career readiness, assessment programs and institutional analytics.

What does the MAPP assessment measure?

MAPP stands for Motivational Appraisal of Personal Potential. It identifies a student’s core motivations and work preferences, then helps connect those patterns to compatible career and educational possibilities.

How long does MAPP take to complete?

Most people complete the 71-item MAPP assessment in approximately 15 to 22 minutes. Results can then support major exploration, advising conversations and career planning.

How can the platform support enrollment and recruitment?

Institutions can offer prospective students personalized career and major discovery that demonstrates a clear connection between education and future opportunities. Admissions teams can use this value-first experience to differentiate the institution and support better-informed enrollment decisions.

Can our institution use a free career assessment to generate enrollment interest?

Yes. An institution can offer prospective students a branded “Not Sure What to Major In?” free career assessment experience, then map each student’s career matches and motivational profile to relevant degrees and programs offered by the institution. This creates a value-first recruitment experience and gives prospective students a clearer reason to explore, apply and enroll.

How can Assessment.com support retention and persistence?

The platform helps students validate or reconsider major choices, connect coursework to meaningful goals, build action plans and receive personalized support. Advisors can use motivation, engagement and progress insights to inform timely conversations and interventions.

Can the platform support adult, transfer, online, first-generation and military-connected learners?

Yes. Institutions can configure assessment, advising and pathway experiences for diverse learner populations, including adult learners, transfer students, online learners, first-generation students, military veterans and career changers.

Where does the career, salary and college information come from?

Assessment.com uses current government-source data from O*NET, the U.S. Bureau of Labor Statistics and College Scorecard to provide occupational information, salary and outlook data, education requirements and institution information.

What is the AI Risk Score for career paths?

The AI Risk Score helps learners and advisors discuss how artificial intelligence may affect the work activities, skill requirements and future outlook associated with each career path. It is a planning input, not a prediction or guarantee.

Can institutions use assessments beyond MAPP?

Yes. The Assessment Marketplace includes hundreds of assessments for leadership, emotional intelligence, learning styles, engagement, readiness, communication, wellness, resilience and other goals. Institutions can also offer Day in the Life assessments and build custom assessments, surveys and program-specific pathways.

Does the AI Student Success Assistant replace advisors or career services professionals?

No. The AI assistant is designed to help professionals summarize results, prepare meetings, draft follow-up communications and recommend next steps. Advisors and career services teams retain the judgment, relationships and institutional knowledge central to student success.

Is AI coaching available to students around the clock?

An optional AI coaching interface can provide 24/7 support. Users can select an assessment and a perspective, such as College Student, Academic Advisor, Career Services Professional, Faculty Member or Parent/Supporter, to tailor the conversation.

How does MAPP differ from a traditional interest inventory or personality test?

MAPP focuses on intrinsic motivation: what naturally energizes a person, the environments in which they may thrive and the work patterns likely to support satisfaction. It complements, rather than replaces, interests, skills, personality and professional advising.

Can Assessment.com support the full student lifecycle?

Yes. Institutions can use the platform from prospective-student recruitment and enrollment through first-year experience, major selection, engagement, persistence, internships, graduation, career placement and alumni career development.

Does the platform support branding, LMS, SIS and API integrations?

Available platform options include white-label branding, API integrations, LMS and SIS integrations, multilingual support and enterprise security. Institutions should confirm exact technical and configuration requirements during implementation planning.

Can institutions create their own assessments and surveys?

Yes. The AI Assessment Builder and manual tools can support orientation assessments, engagement surveys, major and internship readiness, capstone assessments, alumni surveys, employer feedback, course evaluations and other institutional initiatives.

How can our institution evaluate Assessment.com?

Schedule a higher education demonstration to review institutional goals, learner populations, desired workflows, reporting needs, integrations, implementation options and the scope of a potential pilot.

Recruit

Attract Better-Fit Students

Students are increasingly looking for institutions that help them discover not only what they want to study, but who they are and what they are capable of becoming.

Offer prospective students access to the world-renowned MAPP® Assessment before they enroll, allowing them to discover careers, majors, and educational pathways aligned with their natural motivations.

Admissions teams can create highly personalized recruitment experiences that immediately demonstrate your institution's commitment to student success.

Platform Features

  • MAPP® Assessment
  • Career Discovery
  • Educational Pathways
  • AI Guidance
  • Personalized Recruitment
  • Admissions Engagement
Enroll

Help Students Choose the Right Majorwith Confidence

One of the leading causes of studentfrustration is uncertainty about major selection.

Assessment.com helps students understandhow their motivations connect with:

  • College majors
  • Degree programs
  • Career pathways
  • Industry certifications
  • Emerging occupations

Students begin their academic journey withgreater confidence and purpose.

Platform Features

  • Major Matching
  • Educational Pathways
  • Career Explorer
  • AI Major Recommendations
  • Student Success Planning
Engage

Keep Students Connected to Their Future

Students remain engaged when theyunderstand why they're learning.

Assessment.com continuously reinforces theconnection between coursework, career goals, and long-term aspirations.

Students receive:

  • AI Coaching
  • Personalized Action Plans
  • Career Exploration
  • Skills Development Recommendations
  • Leadership Development

Instead of simply attending classes,students begin actively building their future.

Persist

Improve Retention Through PersonalizedSupport

Students rarely leave college because ofacademics alone.

More often, they lose confidence,direction, or motivation.

Assessment.com helps advisors identifyopportunities for early intervention through assessments, engagement surveys, AI insights, and progress tracking.

Advisors gain visibility into:

  • Student engagement
  • Motivation
  • Academic confidence
  • Career certainty
  • Leadership growth
  • Development needs

Students receive personalized supportbefore small challenges become major obstacles.

Graduate

Prepare Career-Ready Graduates

Graduation is only the beginning.

Assessment.com helps students prepare forsuccessful transitions into the workforce through personalized careerdevelopment.

Students can build:

  • Career Readiness
  • Leadership Skills
  • Professional Skills
  • AI Career Plans
  • Interview Preparation
  • Resume Optimization
  • Personal Branding
  • Internship Readiness

Graduates leave with more than a diploma theyleave with confidence.

Get Hired

Connect Education to Employment

Career Services professionals gain powerfultools to help students successfully enter the workforce.

Assessment.com connects students withcareers that match their motivations while helping employers identifycandidates who fit their organizational culture.

Career Services can provide:

  • Career Match Scores
  • RoleMatch AI
  • Resume Guidance
  • Employer Matching
  • Job Search Preparation
  • Interview Coaching
  • Career Planning
  • Professional Development

Students become better prepared whileemployers gain stronger candidates.

Grow

Support Lifelong Career Development

Student success doesn't end at graduation.

Assessment.com continues supporting alumnithroughout their careers.

Graduates can return to:

  • Explore career transitions
  • Discover leadership opportunities
  • Take additional assessments
  • Develop professionally
  • Receive AI career coaching
  • Explore graduate education
  • Build long-term career plans

Your institution continues delivering valuelong after students become alumni.

One Platform Supporting the EntireStudent Lifecycle

Unlike traditional assessment providersthat solve one problem at one point in time, Assessment.com becomes a lifelong student success platform supporting:

Every stage generates meaningful insightsthat help institutions improve outcomes while giving students a morepersonalized educational experience.

🎯Recruit (MAPP®, Career Discovery, AI Guidance)

🎓 Enroll(Major Matching, Educational Pathways)

📚 Engage(AI Assistant, Assessments, Action Plans)

📈Persist (Surveys, Analytics, Advisor Dashboard)

🎓Graduate (Career Readiness, Leadership, Resume)

💼 GetHired (RoleMatch AI, Employer Matching, Job Search)

🚀 Grow(Alumni Career Portal, AI Career Coach, Lifelong Learning)

Improve Enrollment

Help Prospective Students Choose YourInstitution with Confidence

Students are more likely to enroll whenthey see a clear connection between their education and their future.

Assessment.com helps prospective studentsdiscover:

  • Their motivations
  • Career interests
  • Best-fit majors
  • Educational pathways
  • Career opportunities
  • Future earning potential

Institutions can use MAPP and CareerExplorer as powerful recruitment tools that demonstrate value before studentsever apply.

Admissions teams can provide personalizedexperiences that differentiate their institution while helping students makemore informed enrollment decisions.

Increase Student Retention

Students Stay When They Feel Connectedto Their Future

One of the biggest reasons students leavecollege isn't academic ability—it's uncertainty.

Students who understand why they'repursuing their education are more likely to remain engaged and persist towardgraduation.

Assessment.com helps institutions improveretention by helping students:

  • Validate major selection
  • Explore alternative majors before changing institutions
  • Discover new career opportunities
  • Build educational plans
  • Develop achievable goals
  • Stay motivated
  • Connect coursework to future careers

Early intervention becomes significantlymore effective when advisors understand each student's motivations.

The World-Renowned MAPP® Assessment

Help Students Discover Their Potential,Passion & Purpose

For more than 30 years, MAPP has helpedmillions around the world identify careers aligned with their naturalmotivations.

Unlike personality assessments, MAPPfocuses on intrinsic motivation what energizes students, where they naturallythrive, and what types of work create long-term engagement.

Students discover:

  • Motivational strengths
  • Ideal work environments
  • Leadership potential
  • Career compatibility
  • Communication preferences
  • Decision-making tendencies
  • Career satisfaction potential

Students stop asking:

"What degree should I choose?"

They begin asking:

"What kind of life and work willinspire me?"

AI Student Success Assistant

An Intelligent Advisor for Every StudentSuccess Professional

College advisors often manage hundreds eventhousands of students.

The AI Student Success Assistant helpsadvisors scale personalized support while reducing administrative work.

The AI Assistant can:

  • Summarize assessment results
  • Prepare advising session agendas
  • Recommend majors
  • Suggest career pathways
  • Generate career action plans
  • Recommend internships
  • Suggest certifications
  • Draft student follow-up emails
  • Create advising notes
  • Generate parent communications
  • Recommend additional assessments
  • Build personalized development plans

Rather than replacing advisors, AI empowersthem to provide more meaningful, individualized guidance to every student.

Career Explorer & Educational Pathways

Students can explore thousands of careersconnected directly to their assessment results.

Each career profile includes:

  • Career Match Score
  • Job descriptions
  • Salary data
  • Employment outlook
  • Required education
  • Skills required
  • AI-generated career insights
  • Related careers
  • Educational pathways
  • Current job opportunities

Students can then explore:

  • College majors
  • Degree programs
  • Certificates
  • Microcredentials
  • Stackable credentials
  • Graduate programs
  • Industry certifications

Students clearly understand how today'seducational choices influence tomorrow's careers.

Assessment Marketplace

Every institution has different studentsuccess goals.

Assessment.com includes a marketplacecontaining hundreds of assessments covering:

  • Leadership
  • Emotional Intelligence
  • Learning Styles
  • DISC
  • Big Five Personality
  • Student Engagement
  • College Readiness
  • Career Readiness
  • Time Management
  • Communication
  • Wellness
  • Burnout
  • Resilience
  • Entrepreneurship
  • Financial Literacy
  • Teamwork
  • Critical Thinking
  • Professional Skills
  • Soft Skills

Institutions can build customizedassessment pathways by major, department, program, or student population.

AI Assessment Builder

Build Assessments That Support YourInstitution

Every college has unique initiatives.

Create:

  • First-Year Experience Surveys
  • Orientation Assessments
  • Student Engagement Surveys
  • Academic Success Surveys
  • Major Readiness
  • Career Readiness
  • Internship Readiness
  • Capstone Assessments
  • Alumni Surveys
  • Employer Feedback
  • Graduate Outcomes
  • Course Evaluations
  • Student Satisfaction
  • Faculty Assessments
  • Leadership Programs

Combine motivational matching, skillstesting, behavioral questions, and custom scoring into one seamless experience.

Career Services &Employability

Assessment.com helps Career Servicesdepartments prepare students for successful employment.

Students can:

  • Explore careers
  • Identify transferable skills
  • Build resumes
  • Prepare for interviews
  • Develop leadership skills
  • Understand employer expectations
  • Match to internships
  • Explore certifications
  • Receive AI coaching
  • Develop career action plans

RoleMatch AI can also help employersidentify candidates who closely match their highest-performing employees.

Platform Features

Assessment.com includes:

  • World-Renowned MAPP® Assessment
  • AI Student Success Assistant
  • Career Explorer
  • Educational Pathways
  • Major Matching
  • RoleMatch AI
  • Assessment Marketplace
  • AI Assessment Builder
  • Student Portals
  • Faculty & Advisor Dashboards
  • Career Services Portal
  • Internship Tracking
  • Student Progress Tracking
  • Enterprise Analytics
  • White Label Platform
  • API Integrations
  • LMS & SIS Integrations
  • Multi-language Support
  • Enterprise Security

Why Colleges Choose Assessment.com

Assessment.com helps institutions movebeyond helping students earn degrees.

It helps students discover who they are,identify where they belong, build meaningful educational plans, graduate withconfidence, and transition successfully into careers aligned with theirstrengths and motivations.

Meanwhile, institutions improve:

  • Enrollment conversion
  • Student retention
  • Persistence
  • Graduation rates
  • Student engagement
  • Career readiness
  • Employer partnerships
  • Graduate outcomes
  • Alumni success

All through one AI-powered Student SuccessPlatform.

Ready to Transform Student Success?

Whether your institution is focused onimproving enrollment, increasing retention, strengthening advising, preparinggraduates for successful careers, or demonstrating measurable student outcomes,Assessment.com provides the assessments, AI, analytics, and student successtools needed to support every learner from enrollment through lifelong careersuccess.

Help every student discover theirpotential, ignite their passion, and graduate with purpose.

Ready to Transform Student Success?

Help Every Learner Graduate with Confidence and Purpose

See how MAPP®, AI, current career data, educational pathways and analytics can support your students from enrollment through lifelong career growth.

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